The management team worked closely together to structure the content from the outset and this has contributed to the comprehensive level of content in the site. Inspiration was appointed to deliver the project and Enterprise Ireland supported the development as part of their eBusiness Initiative. Al outlined his enthusiasm for the project  “We’re delighted to get this support from Enterprise Ireland and a key goal for the new site is to drive exports”

The next steps for APL is to implement an online communications programme for both existing customers and for new clients. This will include email marketing and Adwords. Al says “In terms of staff training, quality standards and machinery, we have consistently invested in the best available options to drive the business. So we’re delighted to embrace online marketing tools now as part of our progressive approach to building APL.”