Business Definition


Automatic Plastics specialises in Injection Moulding and related services.

The business was founded in 1972 by Alfred Lawless Snr (since retired). Alfred Lawless (Jnr) now continues to drive the company forward, working with a small, focused management team.

The factory is based in Wicklow, near 3 major ports and only 2 hours from Dublin International Airport. The factory operates in a 33,000 sq ft facility. The company has 68 staff and a variety of state-of-the-art machinery.

While Injection Moulding is the core service offered, APL also offers customers extensive Project Management expertise & Tooling services. Tool management includes the design, sourcing, storing and maintenance of tools.

In terms of delivery for clients, APL has the capacity to operate 24/7, in a 3 shift format. And the business has been dedicated to Quality since it was founded most recently achieving the automotive standard TS 16949


Automatic Plastics has, since the day it was founded, built a reputation as a quality plastic component supplier. It has placed great emphasis on building a relationship with its customer to ensure that they are the number one priority. As a result of this it has maintained long-term and profitable associations with many of its customers, some of who have been doing business with the company for over 25 years.

This commitment is instilled in the company motto:

“Injection Moulding Excellence”

It’s overall aim is to supply a comprehensive, valued-added quality plastic moulding service to its customers and thereby become their preferred supplier.


Customers: To produce thermo-plastic components that satisfies customer requirements to the highest quality standards and to deliver same on time and at a competitive price.

Employees: Invest in employees to ensure that they are adequately trained, have an accessible and safe working environment, are informed and capable of doing the job that they were engaged to do and meet the demands placed on them. To ensure that all staff are adequately and fairly compensated for the job they are doing.

Safety: To provide a safe and comfortable working environment for all employees and visitors.

Community: As the main employer in the area, help the local community whenever it can and be a part of the community by supporting local fundraising events. To help people with disabilities integrate into the working community where possible.

Environment: Maintain and operate the factory to ensure minimal impact on the environment.

Business Definition

  • The company will provide a plastic injection moulding service to industry.
  • The company will meet the needs of customers, and potential customers, by taking their initial enquiry and provide quotations based on tool design (if necessary) and manufacture, which will be outsourced, through to giving a price for the moulded component plus any added-value element that may be required i.e. printing, assembly or packing.
  • The company will maintain a comprehensive mixture of Plastic Injection Moulding Machines that will be capable of producing quality plastic components and maintain these machines in first class running order.